In our Media Studies lesson, we learnt about the Marxist theory, Cybernetic Capitalism and touched on The Hypodermic Needle Theory. Marxists see the media as brainwashing so that we don't rebel - it is a method of control. It is sometimes described as 'Humankind's history fundamentally is a struggle between social classes.' This statement is what the theory of Marxism is centred on. It focuses on the struggle of classes and illustrates how it puts people in a mould.
Marxism with my production
A Marxist would argue that my product illustrates how education puts people into a mould and is a means of control.
Cybernetic Capitalism
This theory argues that technology, particularly the internet, manipulates and controls people. This theory hits at the fact that digital media has a great hold over young peoples' lives and culture, and could also shape their identities. This has influenced my production to include various forms of media within the film.
The Hypodermic Needle Theory
This goes with the idea that media injects messages to a passive audience.
Feminine Mystique
Betty Friedan, 1963
Her hypothesis was that women live their lives trying to find meaning through their husbands and children.
The Male Gaze
Laura Mulvey,
She argues that the 'Male Gaze' has more significance over 'The Female Gaze.' This theory enforces the fact that men objectify women.
Laura Mulvey says: "the male figure cannot bear the burden of sexual objectification. Man is reluctant to gaze…" Meaning the female gaze is different as men are not used to being objectified in such a manner.
